How to increase revenues using translation services?
Marketing Localization
Besides special engineering translations a truly effective technology marketing localization is one of the greatest challenges. Technology marketing localization is a creative language transformation of the original message and it must generate profit for you!
Based on prior consultations with you, during the marketing localization process we apply a marketing style to documents and slogans.
The core of the challenge is ensuring our translation output has a positive impact on the successful market entry of your service or product.
Once a decision is made on translating something into a different language, we assume the style and feel of the original marketing communication is appropriate in its original language and cultural context.
However, if the finished marketing translation is not tailored to suit the target market or target audience, the marketing communication might seem unfocused, inappropriate or simply unappealing and marketing campaign revenues might fall short of the expectations.
This is why it’s not all about pure technical translation. -What we need here is a mixture of technology and culture, with a touch of marketing and psychology. The translated text has to be as professional and fluent as possible, with a directed use of creativity.
As a consequence of the above, cooperative teamwork with our clients is crucial in the stylistical image design of professional or consumer-oriented marketing localizations.
Software Localization
We are more than happy to help you with software localization demands as well. Using our translation memory (TM) software we directly translate original language versions of closed and open source files, help files and user interface resource files. If your content is in a remote repository or database, we can upload the content and check the needed codepage settings via an authorized remote connection.
Even more, we have substantial experience in the field of industrial automation and process control systems, translation of equipment control software, display message translations and error message translations, all of which require special attention and software expertise.
